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The craft of selling real estate is a multifaceted process. Many different things all need to come together at the same time, so that when the property hits the market, there is an excitement and people are itching to see your house. Here are a number of things I will coordinate to make the process a success.
You never know where a potential buyer may be coming from or who they are working with. That's why it's extremely important to have the property listed anywhere someone may be looking for real estate. BHHS has partnered with all of the major real estate website as well as all of our competitors to ensure everyone knows it's for sale.
New Jersey has several different MLS databases that serve agents in various areas of the state. It's often extremely advantageous to have the property listed in more than one MLS, so it is searchable by a broader number of agents and their clients are also notified that your house is now available.
Taking the time to properly construct a thoughtful and meaningful description of the house, using flattering language to highlight all of its best features.
Being honest in a description ensures the right buyers are coming to see a home. What one person might perceive is a negative, might not be to another. For instance, having a small backyard is not a negative to those who prefer a "low maintenance" property. Having a heavily wooded yard might not suit someone who needs a play area, but it's perfect for that buyer who enjoys privacy and peace.
Sometimes it's the little things that wins over the hearts and minds or a buyer. While basements, garages and pools are often big attention grabbers, some buyers appreciate stained glass windows, detailed molding, high ceilings, hardwood floors, chef's kitchen, high end appliances, solar energy, decks, garden, out buildings, etc.
Getting the word out on social media is critical.
Niche marketing to higher end consumers is a must.
Appropriate signage on the property makes it very noticeable to neighbors that your home is up for sale. They may have family or friends who might be looking to buy in your neighborhood. It also makes it easier for agents to locate the house when touring with their buyers.
We can put together beautiful brochures that can be picked up by buyers as they visit your home. It's nice for them to have something to remind them of your house when they get home.
Open houses are very effective in drawing in people who are out on the weekend checking out the neighborhoods they like. They are usually advertised in advance to allow time for people to plan their trip.
Before listing the home, I am happy to meet with you at the house and can give you some tips of things you can do to appeal to a broader base of potential buyers, from repairs, decor or staging.
Each buyer puts different value on every property. I will go over other similar house sales in your neighborhood, to determine its approximate value and suggest a price that should get you the best offers.
There's a wide variety of paperwork that needs to be completed when selling a property, it's not just the listing papers. I will assist you with state forms, disclosures, legal documents and other papers.
When available, we can provide buyers with your copies of floorplans, surveys, list of special features or improvements, and any other relevant items intended to aid buyers in their decision-making process.
The industry has embraced a company called ShowingTime, which is a web based real estate agent appointment center. It logs all requested showings and will alert you when an agent wants to book or cancel an appointment.
Easy, secure access to the home is important, which is why we utilize electronic lockboxes from GE Security. They only allow access to licensed agents during specific hours of the day with access logs, so we know who is coming and going.
If you receive an offer, it's fairly easy to understand what they are offering. However, when receiving multiple offers, it can become difficult to determine which one is actually the best. There can be different amounts, down payments, closing dates, financing types, contingencies, special requests, etc. I can go over all the offers and evaluate them to help you make a decision based on the pros and cons of each. When you know which offer you'd like to accept, we can sign it and get it off to the attorney* to be reviewed.
* The State Of New Jersey strongly recommends you use an attorney. The other side will most likely use one.
I can recommend a couple attorneys who I have worked with in the past and value their work. You can also choose any other attorney you prefer.
While your attorney is reviewing the contract with the buyer's attorney, I will monitor all correspondence and offer my assistance when needed.
Once under contract, the buyer usually makes a deposit. I will do my best to ensure that deposit was made.
When and if home inspection issues arise, I will do my best to lend a hand to work our way thru them in order to keep things moving forward.
Mortgage commitments from the buyer's bank are due on a specific date. I will follow up to ensure their bank is preparing to close.
Sellers are usually required to obtain municipal certificates such as Certificate of Occupancy (CO) or Fire & Smoke before closing. When clients are not local or incapable of obtaining them, I will try to assist.
I generally attend all of my client's closings, because I'm often able to help when a problem pops up at the closing table.
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